By.Artisans Jacaranda Gin collaboration
Work completed in house at The University of Queensland (UQ)
+ Label and swing-tag design
This collaboration between local distillery BY.ARTISANS and UQ required a sophisticated visual identity for a limited-edition Jacaranda Gin, specifically designed to resonate with UQ Alumni.
The creative process began with watercolour painting, where I explored the organic forms of the jacaranda flower. I then translated these paintings and subsequent drawings into a digital, abstract design where the liquid flow of the design mirrors the movement and nature of the gin. The final design utilises a minimalist aesthetic – in line with the BY.ARTISANS brand – and strategic negative space to highlight the gin’s vibrant purple colour. This harmony between hand-made elements and modern branding allows the product to stand out from traditional spirit labels.
Notes + credits
This design is a concept only. Creative team for this project includes Stephen Schollum (Creative Director), Rafael Neves (Senior Art Director), and Pip McConnel-Oats (Head of Brand and Creative).
+ BY.ARTISANS modern brand aesthetic
+ Bold type
+ Organic, fluid shapes
+ Utilising positive and negative space
+ Watercolour paintings
+ Sketches