Christmas Campaign 2024
For the 2024 Christmas Campaign, I designed new and updated existing print and digital collateral, incorporating the previous year's creative direction and elements (originally designed by Kate Dowrie at Bright Yellow) as requested by the client.
I carried out the whole campaign for 2024, independently liasing with the client and keeping on top of the project’s budget, while meeting all internal and print deadlines.
Primary Focus Magazine
I adapted the existing Primary Focus magazine style for both print and digital formats across several editions. Below are key pages from the print version of Edition 26.
Mater Foundation Collateral
I produced a variety of collateral for the Mater Foundation, some of which are showcased below. The Foundation's visual identity, which differs from the overarching Mater brand shown above, is characterised by the prominent use of orange and yellow in conjunction with the Mater navy.