Postgraduate Study at UQ
Work completed in house at The University of Queensland (UQ)
My role in this project focused on applying the existing campaign creative to a comprehensive suite of digital deliverables including large and small format (oOH Digital / JCD Digital), and static social assets. I utilised Figma to roll-out these assets to ensure brand and campaign consistency, effective scaling and ease of cross-checking against the client-supplied spreadsheet.
+ Study for Staff handbooks
Following the campaign roll-out, I created the Study for Staff employee and supervisor handbooks to be distributed internally throughout UQ (print and web versions). Since the Study for Staff program is predominately geared towards postgraduate study, the same campaign creative was applied. This created a seamless brand experience, allowing staff to easily connect the public-facing 'Master the Unknown' campaign they encountered in their daily lives with the internal professional development opportunities available to them.
Credits
Master the Unknown postgraduate campaign design (2025) by in-house design team led by Stephen Schollum (Creative Director), Rafael Neves (Senior Art Director), and Pip McConnel-Oats (Head of Brand and Creative).