State of Spring Display Typeface
BriefThis brief required the development of a display typeface, either all uppercase or lowercase.
Concept
This typeface was created for a faux wedding-based business called State of Spring. The business focuses on hand-made wedding goods, with a particular focus on floral arrangements, patterns and art.
Rationale
This typeface is a modern take on the Humanist classification, rooted in traditional style with organic and handmade motifs throughout to reflect the business it was designed for. It is a delicate serif, using ball terminals reminiscent of flower anatomy and a large x-height. This typeface aims to combine modern and traditional elements to reflect the wedding industry.